More is Less
As the New Year rolls in, I would like to share an insight about organizational initiatives that you are rolling out this year. Let’s say you are tasked with creating 12 monthly blog posts that support your company’s growth. From experience you already know that every month,, there will be a scramble for content, design and pics. There is another way to do this — successfully.
It is time to consider the strategic value of halves and quarters. By reducing the number of blogs to 6 posts every two months in the year, you get the opportunity to concentrate on adding depth to your content creation. With an additional 30 days at hand, you can consider adding a white paper, case study or ebook. And plan the roll-outs for a year well in advance.
Now, consider the quarters. With just four well placed blog posts across the year, you can now schedule an ebook, a whitepaper, a video, leading up to a web seminar at the end of the year. You can now focus on your core message and calibrate your communication campaign for meaningful business results. Now, they remember you!
As my friend LT Aaron puts it: “Take a small thing and do it well.” There’s a stage of looking at the best in your field — and measuring up to them. Beyond that, lies the rarefied state of becoming the only one who does what you do. We all listen to leaders, thinkers and change makers who are masters of this principle. In today’s markets, adopting the principle of halves and quarters, will help you carve your niche, succeed in business, and build your legacy.
As they say, Less is More.
